The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship with consumers and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997 and opened the first two physical stores in 2001. The media initially speculated that Apple would fail, but its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Apple has expanded the number of retail locations and its geographical coverage over the years, with 522 stores across 25 countries and regions worldwide, opening its newest store at American Dream Mall in East Rutherford, New Jersey on December 3, 2022.[2][3] Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.
Apple’s Newest Gadget: iPad Hits Stores in May
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